https://www.dailymotion.com/video/x32aipg
Michael Scott Dunder Mifflin Commercial-
Michael Scotts Dunder Mifflin ad is an iconic scene in "The Office" tv show, and is a demonstration of the wide range of possibilities paper can create. As this commercial opens, it creates a tone of creativity, demonstrating how versatile paper is, and why any company should purchase it from Dunder Mifflin. The author shows the use of his companies paper in many different lights such as basketball, planes, printing and racing. All of these examples boost the appeal of the companies product, while also entertaining the corporate audience. Uniquely, this commercial takes great advantage of a pathos appeal, conveying a humorous message along with their intelligent advertisement strategy. With a phenomenal graphic design based animation to conclude the commercial, the author takes use of ethos, increasing their credibility through creativity. Overall, this commercial is an informative, comedic and all around great use of rhetorical strategies.
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